Selling Your Westside Home?

WHY CAMBREE REALTY ADVISORS?

My approach to selling a home is not your passive, traditional marketing. Instead, I have created a proven Home Selling Plan, which includes Social Media, phone prospecting, Text Messaging Call Capture System, video tours and webcasts, as well as, advertising your home on literally hundreds of the most popular websites visited by buyers. We also use several online techniques designed to engage buyers to look at your home and ensure you get to the closing table. After selling hundreds of homes in my career, this marketing plan has proven consistently to get results. 

1. Staging

We have all heard the message: It’s “location, location, location” that sells a house. Just as important is emotion, emotion emotion! Perhaps you felt it before yourself after walking into a model home and you find yourself breathing easier, relaxing more, smiling uncontrollably, and quite frankly you seem to feel better! You think to yourself how much you wish your home looked like this.

Prospective buyers often won’t even get out of the car if they don’t like the look from the outside. If the online photos don’t wow them you won’t even get them to drive to the home in the first place. 

Getting the best price for your home requires putting in place a strategic plan that not only gets it maximum exposure but also sets the proper strategy for showcasing your home so that buyers want to come to see it. Let’s face it, buyers have choices and because everyone is so busy with limited time, most buyers will spend the time they have looking at the homes that look and make them feel good than homes that don’t. Homes that look good are more likely to get multiple offers. Multiple offers are likely to get a higher price. A higher price is likely to pay for the cost to properly showcase your home several times over with much left over for you.

Winning over buyers can be as simple as re-creating spaces – both inside and out – that will trigger an emotional response. The successful staging is one that creates a home that makes a statement: it looks fresh, clean and airy, is in move-in condition, and effectively showcases the critical areas of the home. In essence, staging gives the buyer a glimpse of who they could be and how they could live a better life if they purchase your property. 

Let us help you bring more buyers to the table at higher prices by triggering that emotional response. With our talented consultants, as a courtesy to you, we can make it happen.

2. Repairs

When a buyer views your home and sees things that need fixing, not only do they see dollar signs, they also begin to wonder what else might need work that they can't see.

Sellers, on the other hand, tend to be so focused on closing the deal on their home and moving out, they don't always consider investing in minor repairs. 

Unfortunately, these defects subtract from the value of the home and buyers always exaggerate the real costs to make these repairs, so they will want to negotiate for a lower price.

For the seller, it will be far less costly to make these repairs up front before the buyer or the buyer’s inspector flags them and makes them look worse than they really are.

Not only will upfront repairs foster a quicker close, but they also help secure a higher selling price which quite often far exceeds the original costs of the repairs. This means that the seller nets more money by making repairs before putting the property on the market than selling it as is.

The problem that often comes up for some sellers is the lack of resources to get the repairs completed. As a client of Cambree, we’ve got you covered. Through our vendor relationships, we try to assist you in getting the work done up front and pay the vendors later through escrow. This is just one more unique added service where the Cambree difference makes all the difference. 

3. Negotiation

Many home buyers & sellers believe the misconception that as long as they are licensed, all Realtors are the same. They believe that hiring their friend, who happens to have a real estate license, to negotiate the best terms on the most valuable asset they own is sound thinking.

We all love our friends and want to help them out whenever we can. The problem is that we sometimes mistakenly equate making a sound business decision with maintaining a friendship. That is a false choice – There is no correlation between the two. So often the emotional choice proves to be extremely costly. Especially when the friend who is representing you with your most valuable asset, is sitting across the table from a skilled negotiating BEAST representing the other side! 

Persuading others is the “job” of a real estate practitioner and having a methodical, systemic approach to negotiation is critical to success. Your negotiating strategy is just as important, if not more so than your marketing strategy. Why? Because this is the defining moment where all of the sales preparation activities are designed to lead...The negotiating table. This is show time. Once at the table, the skill-set to employ the right strategies and tactics at the right time, in the right way, to the highest price a potential buyer is willing to pay, with the best terms, the shortest contingencies, fewest repairs, and lowest closing costs all while keeping emotions from overrunning the process is where the art of persuasion bears its fruit. 

It is true that a successful negotiation generates a win-win outcome where both parties are satisfied with varying degrees. An effective negotiator, however, can influence which side wins the most. These are the kind of results you deserve and the results you will get with me on your side of the table.

4. Marketing Strategy

Our list of strategies to improve the visibility of our listings is quite extensive. It is important to note; however, that whatever methods are selected, they are done on purpose with a purpose. Read More We don’t just throw out a bunch of marketing activities to see what sticks in hopes that we find a buyer – sort of what we call the shotgun approach. Instead, we engage in a process called target marketing where we identify the profile of the likely buyer for your home; then with laser-sharp accuracy we tailor and execute a campaign to reach that buyer profile.

So what does all of this mean for you? It means we get RESULTS! Combining our marketing expertise with our aggressive “Exposure Plan”, we significantly increase the probability for a Faster Sale, at Maximum Price, and more importantly, with a Better Selection of Buyers!